DigiPlus Interactive Plans Localized Livestream Bingo for Brazil Market

Online gaming operator DigiPlus Interactive Corp. is set to enhance its presence in Brazil by introducing more livestream games tailored to local preferences, with a strong focus on bingo. This strategic move follows insights gained from the first three weeks of its initial soft launch.

During an investor presentation hosted by the Philippine Stock Exchange and Bloomberg, DigiPlus president Andy Tsui highlighted the importance of adapting the company's offerings to the Brazilian market. "It's very important to localize the product so we can attract the new crowd of users. So \u2026 we gathered some critical information about the player behavior in the local culture and some of their game preferences," Tsui stated.

He explained that based on these insights, DigiPlus is adjusting its product lineup to better align with Brazilian tastes. "We want to offer a similar product, which we did well in the Philippines, more like a live streaming product, especially Brazilian. They also love bingo. So we are going in that direction, offering some live streaming, maybe bingo in 2026," Tsui added.

To facilitate these refinements, DigiPlus temporarily suspended operations shortly after the soft launch in late September. Tsui noted, "We paused the operation in Brazil just after three weeks to make some changes in marketing or product strategies."

The company's teams from both the Philippines and Brazil are currently collaborating to develop a self-built, localized game designed specifically for the Brazilian audience. DigiPlus aims to commence a full-scale launch of its revamped Brazil offering in early 2026.