PLDT and Smart Deploy AI-Driven Consent Management to Enhance Data Privacy for Over 60 Million Users

PLDT Inc. along with its wireless subsidiary Smart Communications Inc. has introduced the OneTrust artificial intelligence platform to bolster data protection for more than 60 million subscribers.

The telecom giant announced on Tuesday the deployment of OneTrust Universal Consent and Preference Management (UCPM) software, which aims to grant customers greater transparency and control over their personal information.

Smart, PLDT's wireless arm, caters to over 59 million users, while PLDT Home’s fixed-line services cover more than 3 million households.

Leah Jimenez, chief data privacy officer for PLDT and Smart, emphasized the company’s dedication to privacy by design, stating, "The UCPM platform strengthens our commitment by enabling customers to manage their data preferences, while also positioning us for responsible data monetization moving forward."

The OneTrust solution centralizes consent collection and management, improving overall data protection and empowering users with enhanced privacy controls.

Furthermore, PLDT highlights that the platform ensures adherence to consent regulations and streamlines marketing efforts. By gaining deeper customer insights, the company can deliver more relevant content and services without compromising privacy standards.

Ojas Rege, senior vice president and general manager at OneTrust, remarked, "PLDT Group’s adoption of OneTrust’s UCPM sets a benchmark for consent management across Southeast Asia. Consent is vital for personalization, driving customer value and fostering long-term loyalty."

This latest initiative forms part of PLDT and Smart’s comprehensive strategy to reinforce cybersecurity and uphold stringent data privacy measures.